What are your thoughts about the acquisition of the Frédérique Constant Group by Citizen? They also produce a successful smartwatch… Now we will start delivering worldwide from June so it will now be well and truly present on the market. We have delivered about 20,000 units, plus a few in France, Switzerland and Australia.

So far we have only delivered the watch to four countries: the United States, the United Kingdom, Japan and Germany. The watch has been an enormous success but can you tell us where it is already available and where it will be launched next? You are wearing the new Carrera Connected in rose gold. After this consolidation I think that the market will actually be more solid and more genuine. Consolidation is necessary because things cannot keep following the same steep upward trend. I have confidence in the Chinese economy and I am convinced that this is just a period of consolidation. Imagine if you had invested in Nestle in 1980: just because the shares dipped in 1984 for some reason doesn’t mean you should have sold them, unless you had some inside information. Just because things have slowed down over a few years doesn’t mean that you should stop investing in the region. The second reason is that it’s not over in China. But now, in China, there is only me in the room and when I clap my hands people pay attention and ask what is going on and they see TAG Heuer. When there are ten people competing for attention it’s difficult to get your voice heard. If you invest in China now you get much more return than before. But it’s not just a question of being different. Why?Īs everyone else is bailing out of China, it’s the perfect time to go there! You need to be contrary and do things differently from everyone else. From TAG Heuer ambassador GEM singing on the Jungfraujoch glacier to the Chinese team competing in the Patrouille des Glaciers and now your two Chinese ambassadors attending the Monaco Grand Prix with a host of Chinese journalists, you are very active in China at a time when exports are plummeting in the region.

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